To learn about more areas like this in your Phorest system, enrol in our SMS & Email Marketing series in Phorest Academy - online, on-demand and on-the-go learning for busy salon professionals.
One of the easiest ways to keep your marketing emails out of the spam folder is to avoid words that will trigger the spam filter.
When writing a subject line it is important to mindful of your tone of voice and to choose your words carefully.
Subject lines with a desperate, pushy, or urgent tone or even just an offer that sounds too good to be true will trigger the spam filter.
We’ve compiled a list of spam trigger words you should avoid when writing an email subject line.
Urgent Action Words:
- Act now
- Apply Now
- Apply online
- Order now
- Call now
- Click here
- Buy now
- Exclusive deal
- Expires
- Get now
- Reduced
- Please read
- Urgent
- While stocks last
- Do it today
- New customers only
- Today
Words Relating to Money:
- Free
- Deal
- Bonus
- Discount
- Best price
- 100%
- Save
- No hidden costs
Overly Enthusiastic Words:
- Fantastic
- Amazing
- Incredible
- Unbelievable
Needy Words:
- Free gift
- Free trial
- Great offer
- Name brand
- Prize
- Unlimited
- Win
- Winner
- Risk-free
- Congratulations
- Guarantee
- Reward
Beauty + Wellness Specific Words:
- Weight loss
- Lose weight
- Removes wrinkles
- Reverse ageing (Reverse aging)
- All-Natural
- Cure
- Certified
- Removal
- Inappropriate greetings in the email:
- Dear [email address]
- Dear friend
- Greetings of the day
- Dear [wrong name]
- Hello (with no name included)