Your weekly email, delivered to you every Monday morning, gives you a snapshot of how your salon has performed in the past week, how that compares to the previous week, and also how busy your salon is looking for the week ahead. At a glance you can see your key metrics, how they are progressing over time, and make important decisions on the fly, based on these insights. 

Your Week in Numbers

• Client Visits - The number of individual clients who visited your salon in the past week. We compare that to the previous week, and indicate whether visits are up, or down.
• Average Bill - This is the total revenue divided by the number of client visits.
• Weekly Revenue - All revenue that came into the salon that week.

Your Average Bill

• Product Upsell - We all know how important this is as it has a huge impact on revenue. We track all your appointments, and how many of them include a product sale.
• Rebooked Treats - We track any client that came in during the week, if you gave them a free treat service previously, and if they've booked that service and paid for it. 
• Discounts - Discounts should be kept to a minimum. We track if there is a trend for discounting, and if it's become the norm, instead of the exception that it should be.

Bookings

• Booking Cycle - We track all clients who visited in the past week, and on average, how long it was for them since their last visit. Keeping your booking cycle low, has a massive impact on your bottom line.
• Online Bookings - Every appointment that was booked online in the last 7 days. This allows you to take bookings 24/7. It also frees you and your staff up from taking bookings over the phone. 
• Online Bookings when Closed - We total all bookings from the past week that were made while your salon was closed. This makes things super convenient for your clients, and generates revenue for you, while you sleep!
• No Show Revenue Lost - Any booked appointment that week, where the client did not turn up. We help you to keep greatly reduce this with some clever tools.
• Clients at Risk - Client Reconnect tracks all your at risk regular clients, and helps you Get Them Back In!
• Rebook Rate - We calculate how many of your clients that visited in the past week, have rebooked their next appointment.

Client Feedback

• Number of Phorest Reviews - How many of you clients left a review, in the past week.
• Average Rating - Of those review left, what is the average rating.
• Featured Review - We pick your top review of the last 7 days

This week by day

• This week by day  - Here we give you stats for how your upcoming weeks looks. From this, you can quickly see if your staffing levels look right, and whether you need to take some action to get clients booked in - marketing campaign, ReConnect, Social Media etc.

This week by employee

• This week by employee - Here we break down the stats for your staff over next 7 days. The value of appointments booked in, the rate of utilisation and their rostered hours. All this allows you make pro-active decisions for your salon